Who We Are
We are a beauty and wellness brand founded by a licensed aesthetician. Beleza by Z was developed to support the skin's microbiome with a combination of botanicals, probiotics, and active ingredients, including dietary supplements that promote sleep, gut health, and overall well-being through a holistic lens.
"Many false claims are made in the beauty world. For example, that you can erase deep wrinkles or lift saggy skin with serums and creams. You can’t. However, you can certainly heal, delay, and soften fine lines, fade dark spots, or brighten the skin by eating the right food (mostly a carnivore diet with grass-fed, organic meat, and no, there is zero proof meat causes cancer since all the studies have been observational, not randomized and controlled), avoiding vegetable oils, sugar, grains, smoking, and drinking alcohol.
Instead, try staying hydrated with water plus electrolytes, getting daily sun exposure (without sunblock), plenty of restful sleep, using the right skin topicals, and taking the right dietary supplements. Redness and irritation from autoimmune or inflammatory skin conditions such as acne, rosacea, eczema, or psoriasis is something most clients and I seek to address. That is why you won't find drying alcohols, fragrance, or essential oils in our products.
Cosmetic preservatives such as benzalkonium chloride, formaldehyde, parabens (including naturally derived phenoxyethanol), are especially toxic to human meibomian gland epithelial cells (HMGECs). Exposure to these agents, at concentrations approved for human use, leads within hours to cellular atrophy and cell death which can worsen inflammation.
I am committed to reducing our exposure to environmental toxins and to help solve some skin woes holistically, through sharing knowledge and by creating products in alignment with a healthy skin and gut microbiome. Instead of mass-produced products made with harsh ingredients that strip the skin’s natural barrier and exacerbate inflammation, our formulations use soothing botanicals, ceramides, and active ingredients preserved through bacterial fermentation which allows you, your skin, and our environment to thrive."
— Zameera Reyes
I am committed to reducing our exposure to environmental toxins in cosmetics, especially those used on or near the mouth, such as lipstick. And to help solve some skin woes holistically, through sharing knowledge and by creating products in alignment with a healthy skin and gut microbiome.
Our commitment to sustainability and hygiene is evident in the eco-friendly packaging of our products, which are made from recyclable glass, bamboo, cardboard, and pump dispensers. Additionally, we are Leaping Bunny certified, the only internationally recognized certification entity for cruelty-free brands. We exclusively source ingredients from transparent suppliers who follow stringent social and environmental responsibility guidelines. Our skin care products are meticulously created in limited quantities, never private labeled or mass-produced, and we handle every step of the process, from formulation to packaging, here in the USA.