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Meet Z

A pioneer in holistic luxury skincare, Zameera Reyes is a Texas licensed aesthetician and the chief research & developer of Beleza by Z. She has spent over a decade practicing and perfecting her craft in the beauty and wellness industry. Combining her in-clinic aesthetics experience with a knowledge of cosmetic chemistry, she realized most personal care products marketed to women are made with fragrance, essential oils, PFAS chemicals, and other endocrine disruptors which may be unsafe during pregnancy and breastfeeding, or that can worsen inflammatory skin conditions. After struggling with her own compromised skin barrier due to autoimmune psoriasis, she also struggled to find cosmetics that were in alignment with her standards of efficacy, craftsmanship, and sustainability. So she became passionate about manufacturing beauty solutions for herself and for anyone seeking to minimize their beauty routine while also reducing exposure to environmental toxins and potential irritants in cosmetics.

Our Mission

We are committed to making cosmetics that can help you and our environment to thrive!

Thoughtfully Developed

We prioritize ancient wisdom and ingredients that are best for the skin and kind to the environment. That's why we believe in combining 100% sustainable raw materials such as grass-fed beef tallow, carmine, beeswax, and a natural fermentation process instead of chemical preservatives in our beauty products.

Our eco-friendly packaging boasts elegance with fine porcelain and bamboo, including pump dispensers instead of jars. Each product is meticulously created in small batches, never private labeled, and we handle every step of the process from formulation to shipping.

I’ve tried sooo many brands of lipstick and this lipstick is now my favorite. I alternate between Down-to-Earth and Independent, and I'm obsessed! It's so good on my lips since this is like a super pigmented lip balm that keeps my lips moist for hours. Will try more colors."

Claudia S.
Customer Testimonial

Product Feature

Ultra-creamy moisturizing lipstick in color Down to Earth
Luxurious non-toxic lipstick handcrafted with vegan pigments in organic plant-based oils

Use coupon code WELCOME10 for 10% off your first order.


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