A pioneer in luxury holistic skincare, Zameera Reyes is a Texas licensed esthetician and the chief research & developer of Beleza by Z. She began her career in Houston, Texas, where she integrated laser treatments with skin care products and other cosmetic procedures. With over a decade of clinical aesthetics experience and knowledge of cosmetic chemistry, she realized most personal care products marketed to women are made with fragrance, essential oils, PFAS chemicals, and other endocrine disruptors which may be unsafe during pregnancy and breastfeeding, or that can worsen inflammatory skin conditions. As a result of her personal struggle with a chronically compromised skin barrier caused by psoriasis, she also struggled to find cosmetics that were in alignment with her standards of efficacy, craftsmanship, and sustainability. So she became inspired about manufacturing skin care solutions for herself and for anyone seeking to minimize exposure to potential irritants and toxins in cosmetics.

We prioritize ancient wisdom and ingredients that are best for the skin and kind to the environment. Instead of harsh preservatives and plant-based oils which oxidize quickly and that are more likely to trigger allergic reaction, we rely on natural fermentation and sustainable raw materials such as biocompatible animal fat from beef tallow. Our eco-friendly packaging boasts elegance with fine porcelain and bamboo, including pump dispensers instead of jars. Each product is meticulously created in small batches, never private labeled, and we handle every step of the process from formulation to shipping.